In a downturn businesses tend to take fewer risks. A strong brand in a weaker
marketplace becomes more crucial than ever for business growth, therefore it is
important to resist the temptation to cut marketing spend. By rethinking how you
market and sell your company to retain and win new clients could be the means to
survival.
One way to think about how you market is to use the Marketing Mix model. This model is a combination of marketing tools that are used to satisfy customers and company objectives. Your offering or sales proposition is controlled by the following variables often referred to as the “four Ps” in marketing:
-Product – creating what your clients want to ensure it meets their needs as well as having a mechanism in place for capturing regular feedback.
-Price – having a clear pricing strategy so you should never have to compete on price alone whilst carrying our market research to ensure that your offering is seen as being value for money and competitively priced.
-Place (distribution) – ensuring your products or services are available at the right place, right time and in the right quantities.
-Promotion – informing your clients and the market place about what you are doing on a regular basis by having a promotional strategy in place to attract new customers and retain existing ones.
By using variations of these four components you have the ability to reach multiple clients within your target market. If you think of it as a series of steps which you take in order to reach your goal, you can then build these steps into your business plan.
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VBA International has the expertise assist you with sales and marketing :
- Senior Sales and Marketing Senior Business Administration such as Branding and website design, Market Research, Business plans and strategies
- Sales and Marketing Process, Procedure and Tools such as Product manuals, Sales tools and surveys
- Sales and Marketing Project Management such as Sales prospect lists and database management
- General Sales and Marketing Administration and Secretarial Support